I chose Billabong as a redesign project in school. The concept was to create a mood by using color, photography, and typography. We were to redesign a logo, letterhead, Magazine Ads, and a website. The concept for the 'Summer's Calling' magazine ads was to showcase summer clothes, accessories, and gear. The idea was to show that everything comes back to life after winter with warm colors and carefree typography. This idea and concept is carried over to the website showcasing the new summer line.